Animation brings a new level to your message that a typical live-action format can’t convey. For your next broadcast commercial/story-telling pitch, instead of the usual expensive process of planning, shooting, and editing, consider
animation instead! Below are examples of some commercials I’ve animated for brands of all sizes and markets.
Tell your message in a way real-life just can’t quite do. Start by contacting SOM
ANIMATED COMMERCIALS
KIDS, DOGS, COFFEE & WINE
:15 animated commercial
Client: Fly By Night
Script: Goff Media
Animation: Soldier Of Media
Hey! I thought I saw those kids in Colorado? Well, maybe they’re some distant cousins. However, they cause just as much mayhem to this couch. Using a familiar (yet copyright-avoiding) style, Fly By Night shows how their new line of sofas are kid-and stain-resistant (can’t promise resistance to chainsaws, though…)
COILS IN THE JUNGLE
:15 animated commercial
Client: Fly By Night
Script: Goff Media
Animation: Soldier Of Media
This is an HD remake of a previous commercial made by Soldier Of Media (under a different brand) roughly ten years ago. Instead of up-resing the original and calling it a day, the long-standing Northampton MA furniture store went the extra mile and re-did it from scratch. Now with a custom-made 3D modeled temple and jungle scene, Fly By Night shows the quality of their product in a memorable fashion that brings the customers in.
As an added-value bonus, this was made as a “donut”, meaning that the message in the middle can be swapped out to sell different products while keeping the familiar visual theme. Its like getting two commercials for just a little more than one.
CONGRATULATIONS! YOU LOST!
:30 YouTube commercial
Client: Netflix
Script: Soldier Of Media
Animation: Del Padre Digital
Netflix went on a marketing blitz and commissioned various studios to create YouTube ads for the premiere streaming service. At the time, the competition was the brick-and-mortar video rental store (remember those?), so “speed of delivery” was the theme. Some quick and clever wordplay, paired with a contemporary kinetic style, further illustrates the speed.
CAN’T PUTT THIS
:30 animated commercial
Client: Fly By Night
Script: Goff Media
Animation: Soldier Of Media
Video/Audio: Dave’s Creative
One of SOM’s first animated commercials (from 2007) gets an HD remake and a fresh new look. Continuing the original’s theme of mixing animation with live-action, this is a perfect example of keeping your real-life storefront/environment while using animated elements to give if it life that an all-live shoot can’t accomplish.
SLEEPING
:30 ANIMATED COMMERCIAL
Animation: Soldier Of Media
Music/Concept: Dr. Westchesterson
Dir. of Photography: Nino Del Padre
Special Thanks: Corrine DeWinter
If you’re in the Western Massachusetts area, its likely you’ve seen the “Good Guy” on the back of a American Pest Solutions van (insider secret: the illustration on the van was drawn by SOM) Here, he gets shrunk down to a little Good Guy to show the hidden critters that could be lurking in your home. Despite looking like a real nursery was shot, all “real life” elements are actually just stock video, saving a pretty penny on the cost.
Brisco & The Hammer
:30 Youtube animated commercial
Client: Netflix
Animation: Soldier Of Media
Script: Soldier Of Media
Audio: Audio Illuminati
VO: Soldier Of Media
Netflix went on a marketing blitz and commissioned various studios to create YouTube ads for the premiere streaming service. At the time, the competition was the brick-and-mortar video rental store (remember those?), so “speed of delivery” was the theme. The idea here is that the only way to get a movie faster than Netflix, is to actually be IN a movie. A fictitious action movie with explosions and guitar riffs! YEAH!!!
ANIMATED VIDEOS & SHORTS
The Greatest Story Ever Told
Animated Music Video
Animation: Soldier Of Media
Music/Concept: Dr. Westchesterson
Director of Photography: Nino Del Padre
Special Thanks: Corrine DeWinter
Western Massachusetts hip-hop artist/botanist of the sticky-icky, Dr Westchesterson, lays down the historic beats for this animated video. Portraying a (sorta-kinda) fictional history of the controversial plant through four acts, the Soldier of Media went to work on tons and tons of drawings, animations, 3D modeling, and VFX. The result is a densely-packed (over 60 characters appear into just under four minutes!) hip-hop trip through time that’ll leave you giggling (from the lyrics and visuals, of course…)
The Night That Almost Ruined Christmas
:30 animated commercial
Script: David Goff
Audio & Post Production: Dave Brinnel
Art & Animation: Soldier Of Media
VO: Lee Gordon
The Grinch? Rudolph? Those stop-motion things from the 70’s? Obsolete! Your new Christmas favorite is here. With lush Christmas card-like painting and animation, Dave Goff tells us a tale of one family who’s patriarch lets loose a possible Christmas spoiler from his..well….just watch and enjoy.